Vegan Milk: A Booming Industry


Vegan milk alternatives are more popular now more than ever, it is a booming industry. Although plant-based milks have been consumed for centuries in various cultures, their popularity has grown in recent years. People are now choosing vegan milk over cow’s milk for a number of reasons. Two-thirds of people who buy plant-based milk choose it simply for its excellent taste. Others choose vegan milk because they opt for a vegan lifestyle or to avoid lactose or cow’s milk allergens.

According to Research and Markets, the vegan milk market is expected to reach $21.52 billion by 2024. As a result of the expanding beverage industry, growing obese population, rapid urbanization and rising disposable incomes.

Products in the vegan market

The dominance in the market is seen by the availability of diverse flavors (quinoa, almond, cashew, coconut, hazelnut, hemp, macadamia nut, oat, rice, soy). In addition, essential nutrients have also created a favorable scenario for the market of this product, especially the ready-to-drink ones.

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This market, for the most part, is highly concentrated in soy and almond milk, for its incredible health benefits. For this reason they are becoming more and more popular among people, particularly among fitness consumers.

Asia Pacific has been the fastest growing regional market. Due to increased production and consumption of alternatives to cow’s milk. Consequently, countries such as China, India and Indonesia are leading producers of soy, coconut and rice milk. The consumption of these foods has been ingrained in the culinary traditions of these nations for thousands of years. Europe is also showing significant market share, and growth is expected in the coming years in the Middle East, Africa and Latin America.

Attending a trade show is a big step for any company, especially those operating in the food and beverage sector. That’s where you meet new customers and strike up important business relationships. There you can closely examine competitors’ products, evaluate average industry standards and listen to customer needs. These types of conventions are crucial for advertising purposes. They can also open the door to business opportunities, making them a valuable part of any company’s arsenal, helping to improve your business.

TOP 10 of the most important international trade fairs in the vegan milk, food and plant-based products industry

1. Plan Based World Conference and Expo

It is the only professional 100% plant-based event for foodservice, retail, and healthcare professionals, distributors, investors, manufacturers, and the plant-based influencer community. Network with professionals who have successfully embarked on both personal and professional plant-based journeys, many of whom have created some of the world’s most revolutionary plant-based products and foods. Share experiences, learn from peers, and immerse yourself in a truly collaborative industry. Plant Based World is a unique opportunity to help both established and start-up brands move from niche to mainstream with a captive and inspired audience. The event is taking place in London, 15-16 October 2021. More information:

2. Anuga Organic Fair Trade

It is the world’s largest trade fair and it is the most important industry meeting point with over 7500 exhibitors and more than 170000 visitors and as such, the N 1 Food and Beverage business event. from 5 to 9 October 2021 Anuga will once again feature the world’s most relevant innovations and topics for the international trade audience. Location: Cologne, Germany. Here is the official link.

3. Sial China

It is a leading annual trade fair for the food & beverage industry bringing together more than 100,000 visitors yearly. SIAL China 2022, which will take place between May 18th and 20th in Shanghai New International Expo Center, is expected to surpass those numbers by attracting even more international visitors, including decision makers, major industry players and media representatives. More information:

4. Gulfood in the United Arab Emirates

It is a key event in the Middle east and Asia. Well known for the perfect organisation, lavish conveniences and world leading business opportunities Gulfood brings together about 5000 exhibitors, 93,000 visitors and more than 20,000 brands. Ministers and top level decision makers from over 21 countries attend the event annually and take advantage of the unique business environment to sign long term deals and engage in world class knowledge transfer gatherings, congresses and forums. There is no better time and place to make your connection with the global food and business community. The fair is from February 13th to 17th of 2022. Here is the official link.

5.  Natural & Organic Products Europe

It is Europe’s biggest trade show for natural & organic products making it the must attend event for buyers of natural health and living products, natural and organic food & drink as well as natural beauty & personal care products. There are 10500 attendees and over 700 exhibitors. The trade fair will be held next year from April 3rd to 4th in London. More information: 

6. The Naturally Good Expo

Which takes place at Sydney Convention & Exhibition Center, is the leading trade fair for natural, organic and healthy products in the Asia Pacific region. The products and services are presented by manufacturers, wholesalers, sales people and retailers, who want to promote their products, identify new trends in the rapidly growing market, and establish new business contacts. Next May 2022 The Naturally Good Expo will take place in Sydney.

7. Salón Gourmets

It is the biggest Fine Food and Beverages Fair in Europe and one of the most prestigious in the world. With a history of 33 consecutive events, growing numbers and a purely commercial spirit, it is the most visited by national and international professionals in the gastronomic sector: restaurants, hotels, distributors, catering and specialized wholesalers and retailers. At this top event visitors can find from the most exquisite of traditional products to the newest trends, aimed exclusively at gastronomy professionals. The dates of the event are 18 – 21 October 2021, it is expected to be bigger and more crucial than ever, with over 100,000 professional visitors expected at the fair. More information: 

8. Natural Products Expo East

It is an annual trade show fair, this flagship event endeavors to connect the business professionals of the healthy lifestyle industry. With an account of approximately 29000 visitors and 451 exhibitors, the event is going to begin from September 22th to 25th, 2021 in Philadelphia, PA, USA. Exhibitors showcase the latest innovations shaping the future of organic and natural food and beverage. More information: 

9. The International Food and Beverage Expo (NFBE)

Specializes in building the best trade cooperation platform for the natural food and healthy beverage industry. It aims to serve as an exchange and cooperation platform for food and beverage manufacturers, processing enterprises, traders and related processing equipment manufacturers from home and abroad, and helps them open up new markets for health food and beverages around the globe. The event will be held from November 17th to 19th of 2021. More information

10. Foodex Japan

It is Asia’s one of the largest professional trade show for Food & Beverage with almost 3 000 exhibitors from 80 countries. Foodex Japan provides business expansion opportunities and provides solutions for Food & Beverage related world issues. The fair will be in Tokyo, Japan, from March 8th to 11th of 2022.  More information:

A third of UK households buy dairy-free milk. In the USA  the rate is 41%. The European whole plant-based food industry has grown by 49% within the last two years. Every single one of the 11 European countries saw an increase in plant-based demand, giving a total sales value of €3.6 billion.  

Notably, the German market saw the biggest plant-based shift of all, with its vegan meat category growing by a whopping 226% over the same period to top €181 million. Plant-based meats also performed well in the French market, with 100% growth recorded within its discount store channels, and in the Austrian retail, where sales-value growth reached 82%. In Spain, vegan milk has surged double-digits to become the leading segment in the industry, with its sales value surpassing €318 million, though its plant-based meat sector remains strong, bolstered by its successful homegrown startup brand Heura, who stands as the fastest growing plant based startup in Europe and has recently reported a tripling turnover during Covid pandemic year.

Are you interested in entering a foreign market? Go there! Are you hoping to sell internationally? Go big!

For issues related to business or international trade we leave you our blog #beinternational

Written by: Natalja Lainjarv

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