Check out these awesome keyword search tools designed to improve your organic positioning in Google by giving deeper insights about your customers’ behavior.
Successful organic positioning on Google is one of the most desired outcomes of every company’s Digital Marketing efforts and strategy, and it all comes down to Search Engine Optimization, or SEO. It includes conducting a profound keyword search to find the terms that best reflect the nature of your business, are relevant to your target, and have a high monthly volume while maintaining a low competition.
Keyword search is the first step and the most important factor for building your content strategy. Since the selected keywords will be used for all stages of your organic positioning, it is essential that you do this step right. Luckily for you, there are plenty of keyword search tools to help you design your content strategy around the most relevant terms, and gain great organic positioning on the first pages of Google.
While AdWords’ Keyword Planner remains the most popular tool for taking full advantage of Search Engine Optimization, there are many others that are not in the spotlight, but are equally as good – or even better. Check out these 5 awesome tools for keyword search that you should be using.
5 Tools for keyword search
1. KWFinder by Mangools
KWFinder is an interactive long-tail keyword search tool with an extremely visual and user-friendly interface. It is one of the SEO tools offered by the company Mangools, and it comes with a variety of helpful features organized to give a significant boost to your content strategy, such as:
- Hidden long-tail keyword – a feature that helps you find your niche keywords that nobody else has spotted yet;
- Keywords lists – to give you a great keyword management to organize your SEO strategy;
- Keywords filter – a feature that detects and removes difficult and low-traffic keywords that you wouldn’t like to rank for;
- Local SEO – with this feature, you can define keywords based on your target location;
- Trends and metrics – for exploring search trends, search volume and keyword metrics for better search engine optimization.
KWFinder is great for importing keywords for further analysis, detecting keyword difficulty, revealing keywords that your competitors haven’t used, and conducting SERP analysis. Additionally, the company offers a SEO Academy for beginners, where anyone can learn about the basic techniques and tricks for better optimization without the need of professionals.
Pricing: You can either select the Free plan, or upgrade to a paid one. The Free plan comes with 3 lookups per 24 hours, and 50 suggestions per keyword search. The other plans range from 26 EUR to 71 EUR per month, but keep in mind that for this price, you get all 4 tools offered by Mangools, which include KWFinder, SERP Watcher, SERP Checker, and Link Miner.
2. Keyword Explorer by MOZ
MOZ is a Marketing Analytics software that offers a variety of SEO and Local Marketing optimization tools, as well as plenty of learning resources.
This keyword search tool helps you determine the monthly volume of your keyword, its difficulty and priority score, and an approximate estimation of the organic Click Through Rate (CTR). Additionally, you get keyword suggestions related to your business, Search Engine Results Page (SERP) analysis, and the mentions that your website has received for the last months.
Additionally, Keyword Explorer comes with some of the following features:
- Guidance through the whole keyword search process – from selecting keywords to analyzing metrics;
- SEO metrics – familiar ones such as Volume and Difficulty, and unfamiliar ones like CTR and organic web results on SERP;
- Volume bucket methodology – a model that predicts the search volume range that a keyword is likely to have;
- Sources – including Keyword Planner data, Google Suggests, and Related Searches;
- Import and export functionality – for uploading your already existing keywords to obtain the metrics, or simply exporting generated ones;
Pricing: While the free plan comes with 20 available queries per month, the premium versions (depending on the plan) allow for up to 3,500 keywords tracking across 3 search engines, 5 to 30 campaigns, up to 20,000 crawled pages, and branded PDF reports. The plans range between $99 to $599 per month.
3. Keyword Research by SERPs
SERPs is a rank tracking software that provides advanced tools for SEO optimization, ranking data comparison, backlink exploration, and real-time reports generation.
While the free version of the SERPs’ Keyword Research Database tool doesn’t come with as many features as the rest of the already mentioned keyword search tools do, it does provide some really helpful information when it comes to SEO.
It allows you to generate keyword suggestions, filter irrelevant terms, determine their monthly search volume and Cost-per-Click (CPC), and it even estimates a value for each keyword based on volume and CPC. Additionally, you can create a saved results lists with your favourite terms, and download them as an Excel file.
Pricing: Similar to other tools, the free version of SERPs is quite limited in functionality, but it does give a great overview on its basic functionalities. The premium plans range between $49 and $99 per month, including up to 1,000 keywords and various websites. SERPs has an Enterprise version that includes more than 100,000 keywords and a DataLab Reporting Studio, but you have to contact them for obtaining the price.
Every plan comes with a 30-day free trial.
Keyword Tool is another interesting tool for discovering the search preferences of your audience and developing a great content strategy for reaching potential customers.
The free version comes with more than 750+ keyword suggestions for a variety of search engines such as Google, YouTube, Bing, Amazon, eBay, and the App Store. It allows you to type your domain and select your preferred language directly onto your keyword generator for better results. Additionally, according to the company itself, they are 99.9% reliable, providing better information for analysis than other tools (I am not sure if that is true).
Unfortunately, the free version of this keyword search tool only shows the unique keywords, but you have to upgrade to the paid version if you want to see the search volume, the CPC and AdWords Competition. The good news is that the prices are quite competitive in comparison to other tools: the cheapest version is $48 per month, and the most expensive is $88 per month. All versions comes with a 30-day free trial.
5. Free Keyword Tool by WordStream
WordStream is an advertising platform that allows you to manage your ad campaigns in AdWords, Facebook and Bing from a single, user-friendly dashboard.
Along with their free tools AdWords Performance Grader, AdWords Landing page Grader, and Facebook Opportunity Calculator, they also offer a Free Keyword Tool for discovering new keywords and obtaining performance data.
WordStream’s free keyword search tool is great for obtaining new keyword suggestions, industry-specific information, and Opportunity Score for terms that could be valuable for your business. Additionally, you can see the competition and the approximate Cost Per Click.
However, although it’s a free tool, you do need an AdWords account linked to the platform in order to obtain the full information. Without it, you get the first 10 most popular keywords directly on the website, and by entering your e-mail address WordStream sends you the full list of keywords on your e-mail.
Pricing: although the prices seem higher than the previously mentioned tools, the reason for that is that it’s an Advertising platform with plenty of other features and purposes that are included in the price. Depending on your Advertising budget, the price is $294 a month if you choose the 6-month plan, $264 a month if you choose the 12-month plan, and $244 a month if you do an annual pre-pay.
However, by linking your AdWords account you can still try the free keyword search tool, and you also have a 7-day trial for the premium plans.
Search Engine Optimization is a great way to get organic traffic to your website without paying for advertising. Whether you are using Keyword planner or any other SEO tool, take your time to explore the opportunities and select the ones that best fit your business and Marketing strategy!
The author of this post is Ani Miteva.