Every good Content Marketer knows that having a rich and qualified email list is one of the most important elements of an excellent Inbound Marketing strategy. However, many people struggle to build an email list that works. Here, we will show you how to grow your email list with some simple, but effective ways.
1. Create a blog
If your website doesn’t already have a blog, you are missing out on a lot of potential qualified leads! Blog articles are a great way to increase your ranking on search engines like Google, but good content also attracts new subscribers that are actually interested in receiving additional information concerning you products and services.
2. Guest blogging
Another great way to grow your email list is by writing guest articles for other blogs, especially if they have a higher domain authority than you. This way, you not only position better on Google, but you also increase your visibility and attract more people to your blog that could potentially convert in subscribers. Just remember: write guest posts for blogs that are closely related to your business activity; after all, publishing an article on the web of an industry that has nothing to do with yours won’t help you very much.
3. Be helpful
When starting a blog, a lot of companies and individuals make the mistake of writing content focused exclusively on the brand itself. However, the perfect blog is a mix of brand content, tutorials, guides, and other helpful materials that will help customers understand your product better. After all, customers don’t want to listen about your company – they want to listen to how you can help them solve an existing problem.
4. Segment your lists by buyer persona
Use various types of subscriptions to send targeted content to specific segments of your buyer personas. Email subscribers are more likely to click through emails that cover their specific questions and interests, so if you create different, targeted subscription types, you’ll increase the chance that visitors will subscribe to at least one of them.
5. Social media
Social media channels are a powerful tool for reaching the right people at the right time, and grow your email list without investing too much time and resources. Use it to promote online contests, publish exclusive offers that require an email address in order to be cashed, and distribute your Inbound Marketing content such as white papers and ebooks.
6. Customer reviews
Customer reviews are a great way to encourage people to join in on something. It’s not as powerful for you to ask people to sign up for a campaign as it is to see your happiest customers say it out loud. Publish your positive reviews and references from communities like Yelp right to your webpage. This adds a lot of value to your landing pages when people are about to submit their contact information.
7. Add a sign-up button to your email
Remember that not everyone who sees your email is actually a current subscriber to your email list. For this reason, one really creative way that doesn’t take much time to do is to add a sign-up button to your email so that users can subscribe easily if they want to receive news and information from your company.
8. Collect addresses from events
Whether you are hosting or just visiting networking events, you can use the opportunity to provide people with more information concerning your services, and ask them to sign up for your email list.
9. Host an online webinar
Webinars have been gaining a lot of popularity during the last few years, and they are a great opportunity to access the audience that you would like to reach. The best of all is that webinars are usually registered for via email, which makes it easy to grow your email list by collecting addresses at registration.
10. QR code
Incorporate a QR code into your marketing materials so that people can scan for additional information on the printed content. You can create the QR code in a way that it requires an email address to access the rest of the data, which is not difficult with so many free tools out there!
If you think you would like to go deeper into these topics, you might be interested in our post on why you should study a Master in International Business.
The author of this post is Ani Miteva.