The fashion industry is evolving rapidly over the last years. Today, fast fashion has become a trend. In this article, you will find the current and main features of this industry in Spain. Secondly, the authors of the report analyze its attractiveness.
New trends in the fashion industry
Have you ever heard about “Fast Fashion”? This term makes reference to clothing designs that move quickly from the catwalk to stores to meet new trends. In other words, inexpensive clothing produced rapidly by mass-market retailers.
Did you know?
Only in Spain, among all fashion firms, 15 of the top retailers are fast fashion brands? Why this industry results attractive for fashion firms?
Is this industry attractive for investors?
In this report, it is analyzed, using 5 Porter’s Forces, the profitability and attractiveness of the fast fashion industry in Spain. To do so, it is stated the concept of fast fashion along with a research of different sources to establish the power of suppliers, the threat of entry, the rivalry, the power of buyers and the threat of substitutes. In addition, complements and accessories to fast fashion’s products are mentioned.
The conclusion of this research is that this industry in Spain is attractive to new competitors. However, “they will have to face a very fierce environment”. As a result, the low power of suppliers and the low threat of substitutes are important factors for the firms to survive in the industry.
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